Author Archives: Mark Fender

Three Awesome Benefits of Local Marketing

Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there…
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Guerrilla Marketing

Guerrilla marketing focuses on low-cost and unconventional techniques meant to gain maximum exposure. These low-cost methods are essential since it’s recommended that small…
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How to Increase Engagement on Your Marketing Content

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One…
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Marketing Strategies that Improve Customer Retention

Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt…
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