Author Archives: Mark Fender

Mining Data for Business Intelligence

Association business decisions used to originate from executive intuition or news from the field. However, in the digital age, some organizations are using…
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How Effective is Email Clickbait?

According to a recent study by Hubspot, Email marketing is a very effective way for brands to interact and engage in conversation with…
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Buyer Behavior Trends Driving the Digital Shift Toward Mobile

Buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. Most consumer activity has…
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The State of Inbound vs. Outbound Marketing

Thanks to the technology and the internet, marketing has greatly evolved over the years. Consumers no longer rely on billboards and TV spots…
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