Author Archives: Mark Fender

The Analytics Mistakes that Local Businesses Must Avoid

Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it…
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How to Successfully Integrate Online and Offline Marketing

If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research…
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Lead Generation Strategies for Shoestring Budgets

Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work…
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How Local Businesses Should Prepare to Market at Events

Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional…
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