Author Archives: Tom McClintock

Chatbot concept. Man holding smartphone and using chatting.

The Rise of the Bots, Part 1

Even if you don’t realize it, you’re familiar with bots – automated computer programs that perform specific tasks. A good example is one…
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Consultant presenting a dashboard with key performance indicators

10 Marketing Key Performance Indicators (KPIs) Every Association Should Be Measuring

Presentation By: Dave Martin, Chief Marketing Officer, Aptify Michael Skiados, Director, Membership, American Speech-Language-Hearing Association (ASHA) ASAE MMCC May 3, 2017 Washington Convention…
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Philanthropy Goes Direct, Part II

In our last installment, we discussed our client’s successful GoFundMe campaign as one example of the rise of crowdfunding which connects causes directly…
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Philanthropy Goes Direct

We recently ran a successful GoFundMe campaign on behalf of a client whose sole company truck, loaded with inventory, had suddenly gotten smashed…
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