Author Archives: Tom McClintock

CSAE Annual Conference Announcement Screen Clip

Kiki L’Italien and Scott Oser Prepare Associations for Disruption at CSAE Annual Conference

"Organizations need to take lessons from futurists--think like a futurist," says CEO and founder of Amplified Growth Kiki L'Italien. "There’s a whole methodology…
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Chatbot concept. Man holding smartphone and using chatting.

The Rise of the Bots, Part 2

In last month’s post, we looked at the nature of bots as we lead up to this month’s June 21st Marketing GPS Workshop…
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Chatbot concept. Man holding smartphone and using chatting.

The Rise of the Bots, Part 1

Even if you don’t realize it, you’re familiar with bots – automated computer programs that perform specific tasks. A good example is one…
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Consultant presenting a dashboard with key performance indicators

10 Marketing Key Performance Indicators (KPIs) Every Association Should Be Measuring

Presentation By: Dave Martin, Chief Marketing Officer, Aptify Michael Skiados, Director, Membership, American Speech-Language-Hearing Association (ASHA) ASAE MMCC May 3, 2017 Washington Convention…
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