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DIY Marketing on a Budget

Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it,…
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Do You Need a Social Media Manager?

In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of…
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Consultant presenting a dashboard with key performance indicators

10 Marketing Key Performance Indicators (KPIs) Every Association Should Be Measuring

Presentation By: Dave Martin, Chief Marketing Officer, Aptify Michael Skiados, Director, Membership, American Speech-Language-Hearing Association (ASHA) ASAE MMCC May 3, 2017 Washington Convention…
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Make the Most of Email Marketing

Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be.…
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