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Photo: Paying Customer.

Turning Trial Customers Into Paying Clients

Whether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a…
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Lead Generation Strategies for Shoestring Budgets

Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work…
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How Local Businesses Should Prepare to Market at Events

Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional…
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Why Offline Marketing Is Important for Complementing Online Strategies

If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online…
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