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When Aligning Branding and Messaging, Don’t Forget Social Media (Part One)

Logo Police Ride Into the Sunset Recently at NSI, we’re spending less time urging clients to open Twitter and other social-media accounts than…
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Social Media Toolkit

This article originally appeared in the October 2009 edition of the Marketing GPS Newsletter. The success of Twitter, Facebook, YouTube and LinkedIn is…
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Distilling Twitter Down to 140 Characters (Part Two)

This article originally appeared in the September 2009 edition of the Marketing GPS Newsletter. Easy is the Right Way In last month’s issue, Part…
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Distilling Twitter Down to 140 Characters (Part One)

This article originally appeared in the August 2009 edition of the Marketing GPS Newsletter. Why Twitter Impresses Dialogue Experts Despite jokes about Twitter…
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