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Why You Need a Business Story and How to Create It

Monday, March 16 5:00PM - 5:15PM Austin Convention Center It’s known that information delivered as a story is more persuasive than its rational…
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When Does “Culture” Become Bias?

Sometimes a company’s culture begins at its founding: a few friends, who hire more people they know and are comfortable with.Sometimes a company’s…
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Going Viral: The Science of Predicting the Web

What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s…
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Academic Research Can Go Almost Viral Too

Sunday, March 15 3:30PM - 4:30PM Hyatt Regency Austin Can a bad hair day nix your raise? Why is it risky to pitch…
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