Category Archives: Brand development

The Benefits of Repurposing Old Content

The benefits of repurposing old content are numerous, and that’s why most of the professionals do it. In the end, the act can…
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Marketing Strategies that Improve Customer Retention

Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt…
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Returning to Two of Marketing’s Oldest and Greatest Inventions: Testimonials and Referrals

Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed…
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The Crowd-pleasing Return of Testimonials and Referrals

Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter.…
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Million Dollar Marketing on a Shoestring Budget

This article originally appeared in the July 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest author Jeanne Davant.…
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