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Marketing Strategies that Improve Customer Retention
March 13, 2017
Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt…
Returning to Two of Marketing’s Oldest and Greatest Inventions: Testimonials and Referrals
October 21, 2014
Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed…
The Crowd-pleasing Return of Testimonials and Referrals
September 21, 2014
Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter.…
Million Dollar Marketing on a Shoestring Budget
July 21, 2013
This article originally appeared in the July 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest author Jeanne Davant.…