Category Archives: Brand development

Marketing Strategies that Improve Customer Retention

Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt…
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Returning to Two of Marketing’s Oldest and Greatest Inventions: Testimonials and Referrals

Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed…
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The Crowd-pleasing Return of Testimonials and Referrals

Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter.…
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Million Dollar Marketing on a Shoestring Budget

This article originally appeared in the July 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest author Jeanne Davant.…
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