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The Benefits of Repurposing Old Content
April 11, 2017
The benefits of repurposing old content are numerous, and that’s why most of the professionals do it. In the end, the act can…
Marketing Strategies that Improve Customer Retention
March 13, 2017
Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt…
Returning to Two of Marketing’s Oldest and Greatest Inventions: Testimonials and Referrals
October 21, 2014
Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed…
The Crowd-pleasing Return of Testimonials and Referrals
September 21, 2014
Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter.…
Million Dollar Marketing on a Shoestring Budget
July 21, 2013
This article originally appeared in the July 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest author Jeanne Davant.…