Category Archives: Business Intelligence

Content Disruption and The Future of Content

  Kiki L'Italien and Scott Oser illustrate content disruption. The following are notes from a presentation given by Kiki…
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Consultant presenting a dashboard with key performance indicators

10 Marketing Key Performance Indicators (KPIs) Every Association Should Be Measuring

Presentation By: Dave Martin, Chief Marketing Officer, Aptify Michael Skiados, Director, Membership, American Speech-Language-Hearing Association (ASHA) ASAE MMCC May 3, 2017 Washington Convention…
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Three Awesome Benefits of Local Marketing

Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there…
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The Analytics Mistakes that Local Businesses Must Avoid

Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it…
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Modern digital marketing on the tablet in vintage style

How To Properly Track Campaigns In Google Analytics

To say that Google Analytics is a powerful tool is an understatement. Google has created a product that is not only powerful, accurate,…
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Social Marketing Trends for 2017

Social marketing and social media marketing, although sometimes used interchangeably, are two separate strategies. Instead of exclusively using sites like Facebook to get…
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Marketing Lessons From 2016

Creating a successful business takes an immense amount of work and dedication. Even hard work, though, is no guarantee of success. This is…
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Three Marketing Mistakes to Fix Before 2017

Many firms make the mistake of thinking marketing should come second to other company needs. They may do a handful of things here…
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Analytics Mistakes That Can Cause Your Online Strategy To Fail

You can use your analytics application to see how many people have visited your page during any period. Most often, though, this number…
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Top Trends in Social Media

Social media marketing may have seemed like a novel idea only a decade ago, but with over 100 billion active accounts on Facebook,…
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