Category Archives: Google Analytics

Consultant presenting a dashboard with key performance indicators

10 Marketing Key Performance Indicators (KPIs) Every Association Should Be Measuring

Presentation By: Dave Martin, Chief Marketing Officer, Aptify Michael Skiados, Director, Membership, American Speech-Language-Hearing Association (ASHA) ASAE MMCC May 3, 2017 Washington Convention…
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The Analytics Mistakes that Local Businesses Must Avoid

Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it…
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Modern digital marketing on the tablet in vintage style

How To Properly Track Campaigns In Google Analytics

To say that Google Analytics is a powerful tool is an understatement. Google has created a product that is not only powerful, accurate,…
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The Envelope Please: Correctly Attributing Conversions In Google Analytics

This article originally appeared in the December 2015 edition of the Marketing GPS Newsletter. We recently rolled up our sleeves and dug into…
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3 Key Website Analytic Relationships That Marketers Need to Understand

This article originally appeared in the March 2015 edition of the Marketing GPS Newsletter. Recently I met with a client to discuss his…
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