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10 Marketing Key Performance Indicators (KPIs) Every Association Should Be Measuring
May 3, 2017
Presentation By: Dave Martin, Chief Marketing Officer, Aptify Michael Skiados, Director, Membership, American Speech-Language-Hearing Association (ASHA) ASAE MMCC May 3, 2017 Washington Convention…
The Analytics Mistakes that Local Businesses Must Avoid
March 9, 2017
Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it…
How To Properly Track Campaigns In Google Analytics
January 15, 2017
To say that Google Analytics is a powerful tool is an understatement. Google has created a product that is not only powerful, accurate,…
The Envelope Please: Correctly Attributing Conversions In Google Analytics
December 21, 2015
This article originally appeared in the December 2015 edition of the Marketing GPS Newsletter. We recently rolled up our sleeves and dug into…
3 Key Website Analytic Relationships That Marketers Need to Understand
March 21, 2015
This article originally appeared in the March 2015 edition of the Marketing GPS Newsletter. Recently I met with a client to discuss his…