Category Archives: Lead Generation

How Local Businesses Can Create Great Facebook Ads

Facebook has long been the king of the hill when it comes to social media. Businesses recognize this, and this has led many…
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Photo: Paying Customer.

Turning Trial Customers Into Paying Clients

Whether you are in the software business or run a small restaurant in your local market, you have likely engaged in providing a…
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Lead Generation Strategies for Shoestring Budgets

Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work…
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Internet Yellow Pages: Five Years After Their Predicted Demise, Part Two

This article originally appeared in the April 2016 edition of the Marketing GPS Newsletter. In Part One, we took a look at the…
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Boost Your Marketing With Lead-Generation Pages

This article originally appeared in the October 2015 edition of the Marketing GPS Newsletter. Not long ago – in geological terms, at least…
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Is a Picture Worth a Thousand Leads? Marketing with Instagram

This article originally appeared in the April 2015 edition of the Marketing GPS Newsletter. When Facebook purchased Instagram in 2012 for $1 billion,…
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Remembering the Yahoo! Directory

This article originally appeared in the November 2014 edition of the Marketing GPS Newsletter. This post was authored by guest author Lisa Santora.…
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The Power of Social Media to Increase Back-end Sales

This article originally appeared in the October 2011 edition of the Marketing GPS Newsletter. In the July issue of Marketing GPS, I wrote about “Six Essentials for…
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