Category Archives: Online Marketing

Marketing Through FOMO (Fear Of Missing Out)

KiKi L'Italien Amplified Growth CSAE Annual Conference Crested Butte, CO June 27, 2017 According to KiKi (@kikilitalien), FOMO Marketing applies to any messaging--not…
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Navigating the Storm – Preparing Your Association for Disruption

Adrienne Segundo (@adriennesegundo), IOM Limitless Association Resource CSAE Annual Conference Crested Butte, CO June 26, 2017 Panelists: Kiki L’Italien, Amplified Growth, Scott Oser,…
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Chatbot concept. Man holding smartphone and using chatting.

The Rise of the Bots, Part 2

In last month’s post, we looked at the nature of bots as we lead up to this month’s June 21st Marketing GPS Workshop…
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Chatbot concept. Man holding smartphone and using chatting.

The Rise of the Bots, Part 1

Even if you don’t realize it, you’re familiar with bots – automated computer programs that perform specific tasks. A good example is one…
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Three Awesome Benefits of Local Marketing

Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there…
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Market Like a Pokemon

This article originally appeared in the November 2016 edition of the Marketing GPS Newsletter. You’ve seen them before – the large groups of…
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Striking Gold at the 7th Annual Marketing GPS Workshop

This article originally appeared in the July 2016 edition of the Marketing GPS Newsletter. The 7th Annual Marketing GPS Workshop was held on…
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Mining for Gold in Facebook Ad Data

This article originally appeared in the June 2016 edition of the Marketing GPS Newsletter, and was contributed by guest writer Jeanne Davant. You’ve…
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Internet Yellow Pages: Five Years After Their Predicted Demise, Part Two

This article originally appeared in the April 2016 edition of the Marketing GPS Newsletter. In Part One, we took a look at the…
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Internet Yellow Pages: Five Years After Their Predicted Demise, Part One

This article originally appeared in the March 2016 edition of the Marketing GPS Newsletter. Remember when we used to keep several versions of…
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