Category Archives: SEO

How to Increase Engagement on Your Marketing Content

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One…
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Making the Best of Your Blog Posts

Inbound marketing is the art of making customers seek out your content, and blogging is one of the most effect methods of this…
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Why Small Business Owners Should Leave SEO to the Pros

SEO Rules are Constantly Transforming SEO has been around longer than most digital marketing forms, so it only makes sense that local business…
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The Case for College Courses In SEO

This article was originally published in the January 2016 edition of the Marketing GPS Newsletter. I graduated from Liberty University with a B.S.…
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Google’s Eroding Influence: Key Takeaways from the 6th Annual Marketing GPS Workshop

This article originally appeared in the July 2015 edition of the Marketing GPS Newsletter. As discussed in the May and June issues, digital…
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Using Backlinks for SEO in 2016

This article originally appeared in the January 2015 edition of the Marketing GPS Newsletter In last month’s newsletter, I described this as “The…
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The End of the Matt Cutts Era

This article originally appeared in the December 2014 edition of the Marketing GPS Newsletter. Recently a client who closely follows online marketing emailed…
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Using Visual Content to Improve Google Universal Search Rankings

This article originally appeared in the August 2014 edition of the Marketing GPS Newsletter. In 2007, Google launched Universal Search by combining web…
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8 Tips for Boosting Your Website’s “Findability”

This article originally appeared in the June/July 2014 edition of the Marketing GPS Newsletter. This article was contributed by guest author Jeanne Davant.…
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Next-Generation SEO: An Introduction to Schema Markup

This article originally appeared in the November 2013 edition of the Marketing GPS Newsletter. It’s no secret that search-engine rankings are in a…
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