Category Archives: Social Media Marketing

Marketing Through FOMO (Fear Of Missing Out)

KiKi L'Italien Amplified Growth CSAE Annual Conference Crested Butte, CO June 27, 2017 According to KiKi (@kikilitalien), FOMO Marketing applies to any messaging--not…
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How Local Businesses Can Create Great Facebook Ads

Facebook has long been the king of the hill when it comes to social media. Businesses recognize this, and this has led many…
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How to Increase Engagement on Your Marketing Content

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One…
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Mining for Gold in Facebook Ad Data

This article originally appeared in the June 2016 edition of the Marketing GPS Newsletter, and was contributed by guest writer Jeanne Davant. You’ve…
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Social Media Marketing Trends To Watch For In 2016

This article originally appeared in the May 2016 edition of the Marketing GPS Newsletter. Social media marketing may have seemed like a novel…
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Why You Need To Advertise On Facebook In 2016

This article originally appeared in the February 2016 edition of the Marketing GPS Newsletter. Introduction In 2004, Facebook was born on the World…
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Is a Picture Worth a Thousand Leads? Marketing with Instagram

This article originally appeared in the April 2015 edition of the Marketing GPS Newsletter. When Facebook purchased Instagram in 2012 for $1 billion,…
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What’s New – and Tried & True – In Social Media: Part Two

Facebook and LinkedIn This article originally appeared in the March 2014 edition of the Marketing GPS Newsletter. This article was contributed by guest author…
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How to Create Your Own Social Value Reports

This article originally appeared in the February 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest author Lisa Santora.…
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Investment in Pinterest Reaps Rewards

This article originally appeared in the September 2012 edition of the Marketing GPS Newsletter. What is the fastest growing social media site? If…
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