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New Website Launched
March 30, 2017
We've been working hard behind the scenes on our new site and we're happy to unveil it today with a bold new look…
How to Successfully Integrate Online and Offline Marketing
February 14, 2017
If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research…
Four Ways To Write Better Website Content
December 1, 2016
This article originally appeared in the December 2016 issue of the Marketing GPS Newsletter, and was contributed by guest author Bonnie Simon. When…
The State of Inbound vs. Outbound Marketing
July 31, 2015
Thanks to the technology and the internet, marketing has greatly evolved over the years. Consumers no longer rely on billboards and TV spots…
Score a Big Goal for Google Analytics!
April 24, 2015
Google Analytics, with its tremendous ability to set up a visual sales funnel according to predetermined goals and very granular data segmentation, has…
Using Backlinks for SEO in 2016
January 21, 2015
This article originally appeared in the January 2015 edition of the Marketing GPS Newsletter In last month’s newsletter, I described this as “The…
What’s Wrong With Your Landing Page?
August 16, 2014
Your landing pages are the most critical pages on your website, and you need to give them careful attention to make sure that…
Creating a Content Marketing Initiative for Your Small Business
July 17, 2014
Content marketing is all the rage nowadays, and for good reason. Done properly, it can supply large amounts of links, traffic and the…
Using “Social Media” for Computer Purchase Decisions
September 22, 2010
So...it was time for a laptop upgrade. I had a lot of requirements this time around. I wanted a desktop replacement on a…
Downloaded Xobni, a Very Promising Outlook Plugin
February 28, 2010
(Photo credit: Xobni)
Thanks to Jeff Price at BOC International, who sent me a LinkedIn connection invitation via a…