Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work to generate leads. Unfortunately, this can prove time-consuming and sometimes expensive. By utilizing time-tested techniques, however, this does not have to be the case. In fact, these strategies can snag leads without breaking the bank.
Do Not Be Afraid to Purchase Leads
There are those who look down on lead purchasing, but if you are just starting out or business has slowed, it can be very helpful. While these lists are affordable, make sure not to go too cheap. You will need to purchase quality leads, and this only comes from providers that have a proven track record of success.
Seek Out Referrals
You already have a powerful lead generation tool available in your current customers. A recent study found that nearly two-thirds of marketing executives think word-of-mouth marketing is the best form of marketing available. If you can get your customers to tell their friends about you, even by offering a discount, you can be successful.
Utilize Webinars or Instructional Videos
Creating a live webinar can go a long way in generating new leads. You simply need to get the smartest person on the payroll to lead the webinar and advertise it well in advance. Of course, this type of lead generation does not work so well for all companies.
After all, how many fishermen will care to watch a live webinar on anything a bait-and-tackle shop is putting out there? Fortunately, businesses like this could just create instructional videos that people organically come across online.
This type of content is great for getting new eyes on your business, but make sure there is always a sign-up form or call to action listed. This content-based strategy is very efficient considering content marketing reduces the cost-per-lead by 13%.
Great marketing strategies do not necessarily have to be expensive. By utilizing these lead generation tips and other affordable marketing strategies, you could greatly reduce your marketing budget.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.