In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they should hire a social media manager or do it themselves. As it turns out, there are various benefits to outsourcing this task.
They Know What Works
A local business owner may think social media marketing is nothing more than posting a few promotions and photos periodically. In reality, it’s much more than that, and social media managers understand this. They do it for a living, so they’re able to keep up with emerging trends and focus on what works for specific industries. Business owners who are focused on running their company rarely have this type of knowledge or the time to utilize it.
Generation of Original Content
Content marketing is one of the most effective promotional tools out there, and social media is the perfect place to disseminate this content. Fortunately, social media managers typically can produce content or have others create it for them. This content can be geared towards promoting the business – even if it doesn’t appear to be – and branded content can be shared instead of material from other sources.
Take on the Competition
There are two types of competitors out there: those who have social media managers and those who don’t. Companies that attempt to handle social platforms on their own are essentially all on equal grounding, so businesses that opt for a professional can outpace each of them. This equates to terrible news if a company has foregone hiring a social media manager when one of their competitors hasn’t.
A social media manager can do wonderful things for a company’s marketing strategies. While there’s no doubt that anyone can post to a Facebook page, it takes a real professional to do so in a profitable way.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
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About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.