Your strategies have worked and visitors to your site are up. Now capture those visitors and convert them into customers with opt-in email campaigns. It's an enduring strategy that keeps your site visitors returning and offers a great return on investment.
Email marketing provides an effective, flexible connection with your audience. You can design simple email blasts with special offers, a recurring newsletter, or even a sequential email campaign with preset timing.
Email marketing will increase brand awareness, increase engagement, and give you valuable information about what your target audience wants.
Email Marketing offers many benefits. Key among them are targeting, which allows you tosegment your target audience by geography, interests, and other data points; tracking & measuring how many recipients open the email, what links they click on, and other actions they might take; and testing two versions of the same email to see which colors, images, and messages get the most engagement. Since email can be easily forwarded it is also easily shared, and many email services also include social share buttons so you message can be posted to Facebook and other sites.
Superior Email Marketing Strategies
Our team can help you define your target audience and determine the best email campaign strategy to meet their needs - and yours.
Email Marketing Campaigns
We can design, build, and manage an email campaign for you from audience and template through to message and reporting, or we can work with you just on the elements you want help with.
Email Template Design
Our innovative designs and solutions are compliant and improve email deliverability. Our professional designers bring your message to life and increase audience engagement with your brand.
Tracking & Reporting
Email campaign reports give you critical information, letting you know which of your campaign emails received the most clicks, who is clicking through, and who converted to a purchase or membership. Each report gives you information that helps refine your next campaign.
"We choose NSI Partners because we know they provide thorough follow-up, solid training and good technical service in plain English without any of the confusing jargon that just tries to talk over our heads."
Owner, Pet Pantry
"You guys are definitely experts in the field, and you always have a lot to offer, and we always appreciate that...I really mean that. [NSI] is really great and patient with all of our questions."
Manager, Web Communications, American Chemistry Council
"I don't even think [our previous SEM agency generated a quarter of NSI's clickthroughs]. They didn't give me as much control...they didn't stay on top of it like you guys did."
Director, LuHi Summer Programs
"We had an email campaign to 8,000 people that [NSI] helped us with. [They] made a few changes, and the phone hasn't stopped ringing! Our list broker exclaimed that 'we've never had a response rate like this.'"
Owner, Breakroom Provisions
"I profiled NSI in my book "The New Small" because this marketing firm struck me as an innovative company willing and able to adapt ground-breaking technologies--and willing to let go of those that had served their purpose but would not elevate the company to the next level."
Author and Consultant
"NSI has created a monster! Now I look at everything through this new marketing lens and realize that a competitor's brochure or website -- what I once thought was great -- is terrible [at stating a value proposition or overcoming objections]!"
Former Admissions Director, Long Island Lutheran Day School at St. Paul's
"Always want to work with you guys. Love your newsletter. It has so many good ideas -- it's really cool!"