There is no doubt that social media marketing can do great things for a company. All of these advantages, though, can be quickly undone if you do not fully understand social platforms. Don’t fall for these myths, and you will be a step ahead of the competition.
Scheduling Tools Are Prepared For Everything
Scheduling tools are ideal for businesses on social media. However, they are not enough. You need to sign on to respond to and communicate with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, as it happens. Use schedulers if they help, but always remember a live person is always better.
The More Followers, The Better
Many local company owners gauge their social media marketing success on how many followers they have. However, this is not always the case. Many page purchase followers, and some companies gather additional followers through contests. In either of these cases, engagement is not likely to follow.
Instead, focus on different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and actual comments is even better. This shows real interaction, and it will tell you which content is doing best for your business.
Social Media Is Cost-Free
Social media theoretically is free, but oftentimes, having social media success is not. Facebook, for instance, does not show your content to everyone who likes your page. It all depends on how much involvement the post gets. Sometimes, it is necessary to promote a post. Unless a business owner is skilled in marketing themselves, it is also essential to have a social media manager.
While you can start a social media page for free, you’ll not usually find success without spending a few dollars. Your Facebook content, for instance, is never shown to all of your fans. The social giant shows people based on how much engagement you get. Sometimes you will need to promote an important post. If you aren’t a social media expert, it is also ideal to hire a social manager.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.