When it comes to content marketing, around 28 percent of companies still have not prioritized putting out more engaging content. Considering what we currently know about content marketing’s effectiveness, 28 percent is certainly too high. If you fall into the group of local business owners who still have not prioritized content, you might change your mind after recognizing these content marketing benefits.
Search Engine Visibility Increased
Having more content on your online domain will increase the likelihood of your site coming up in top search positions. Quantity, however, is not all you should focus on. By releasing quality content, for instance, you will increase the likelihood of other websites linking to yours. This is huge for your SEO score. Quality content will also achieve high engagement on your social media platforms, and this also results in improved search rankings.
Improves Other Marketing Strategies
Your content marketing strategy can also improve your other marketing strategies. It is not enough to simply create great content and just post it on your blog. You also need to advertise it, and your other marketing strategies come into play here.
For example, you can improve your social media pages’ followings and get website traffic by simply sharing your content on social platforms. You can also use your email newsletters to give consumers a snippet of your blog post followed by a ‘continue reading’ link.
Brand Reputation Can Skyrocket
By showcasing thought leadership, your company will appeal to new customers and keep your current ones loyal. Pulling this off can be as simple as creating great content. Once people start seeing your content as informative and valuable, you will slowly gain industry thought leader status. This will help your brand reputation increase, and consumers will respect your business as an industry giant.
If you still are not prioritizing content marketing, it is your local business that will suffer. When viewing the benefits of content marketing, your investment can prove well worth the trouble. Because of these benefits, it is essential that you recognize the modern day importance of content strategies.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.