Author Archives: Don Baker

4 Social Media Marketing Excuses

  This article originally appeared in the October 2016 edition of the Marketing GPS Newsletter. In 2006, Tom McClintock and I began advising…
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The Mobile-Friendly Website Imperative

This article originally appeared in the February 2015 edition of the Marketing GPS Newsletter. Don Baker co-authored this article with Mark Fender. If…
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Using Backlinks for SEO in 2016

This article originally appeared in the January 2015 edition of the Marketing GPS Newsletter In last month’s newsletter, I described this as “The…
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The End of the Matt Cutts Era

This article originally appeared in the December 2014 edition of the Marketing GPS Newsletter. Recently a client who closely follows online marketing emailed…
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