Author Archives: Lisa Santora

Embrace the Opportunity to Define Social Value

Image courtesy of Flickr If your eyes are blurring from reading yet another account of how to measure social…
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How to Gain Your Customers’ Trust

It might be a natural reaction in these difficult economic times to think that customers are only making spending decisions based on price.…
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How to Browse the Internet Securely on Public Wi Fi Networks

Busy travelers stopping for layovers at airports often take time to check email from their phones or laptops. Each time they do so…
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Dove’s Campaign for Real Beauty Speaks to All Women

Today's buzz concepts "engage the audience" and "create conversations" can present a challenge to some companies who are unsure how to involve their…
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