Author Archives: Lisa Santora

Reputation Management Case Study: Kryptonite Bike Lock Co.

“Engaging with consumers” is a popular buzz phrase today. But with blogs, forums, Twitter and texting widespread, consumers are now effectively in control…
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Customers – What Do They Know, Anyway?

Some organizations who have not yet taken the Web 2.0 plunge worry they will "lose control" if their site visitors offer opinions, reviews…
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Am I a Spammer? Take Action to Protect Your Online Reputation

Some email marketers might be surprised to find that their actions (or inactions) might get them classified as spammers. Vigilance and perseverance can…
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How to Write Persuasive Calls to Action

So you've launched a new website, or maybe you are looking at your current site and are wondering how you can improve it.…
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