Author Archives: Lisa Santora

Use Humorous Videos to Engage Your Audience

People like funny videos. Humor can get your point across in a memorable way and create a lot of buzz for your site.…
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Get Creative With RSS Feeds

Distributing product information, case studies, white papers and latest news via RSS is a great way to stay in touch with site visitors.…
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How to Drive Traffic Using Flickr

Flickr is being used to market everything from real estate to political candidates. Optimization and active community participation can raise your popularity on…
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5 Alternatives to “Sock Puppet” Postings

In a NY Times article, Brad Stone and Matt Richtel explore the issue of “sock puppets” -- people who post online commentary under…
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