Inbound marketing is the art of making customers seek out your content, and blogging is one of the most effect methods of this type of advertising. In fact, business-to-business marketers get 67% more leads when they maintain a blog. While this is a promising statistic, blog posts will only do well if you abide by […]

To say that Google Analytics is a powerful tool is an understatement. Google has created a product that is not only powerful, accurate, and easy to use, it’s also free. As data analysts, we find data fun. It is interesting to open up a client’s Google Analytics data sets and see the trends that their […]

Most local business owners have recognized that social media marketing is an essential aspect to a promotional strategy. Unfortunately, many of these budding entrepreneurs focus only on Facebook and Twitter. Other sites, such as Instagram and Pinterest, are largely ignored. A new study on the effectiveness of Promoted Pins on Pinterest, however, shows this could […]

As of last count, there were over 40 million small businesses utilizing an exclusive Facebook page. The main point of these pages is to market a business, so when the social media giant makes changes, there can be huge ripple effects. As it turns out, there are currently some changes on the horizon that local […]

People are now looking online before shopping more than ever before, so many of the first impressions your product provides will come from the internet. Look at making these first impressions ones to not forget. Upload Excellent Pictures Although many people say that true beauty is on the inside, there is no doubt that many […]

If you are trying to reach out to a considerable section of the population, blogging is one of the most effective methods you can use. As it turns out, simply making blogging a top priority makes a company 10 times likelier to see a positive return on investment (ROI). If people aren’t reading your blog, […]

If you’re not using email marketing, now is the ideal time to begin. To effectively accomplish this, it is of utmost importance that you ask for a bit of client information. By gathering the right information, you will have a marketing tool that turns customers into brand advocates. Here’s how: Provide Social Network Offers It […]

This article originally appeared in the February 2016 edition of the Marketing GPS Newsletter. Introduction In 2004, Facebook was born on the World Wide Web, and in the nearly twelve years since it came into existence, it has become a powerful platform for a myriad of things, including news, video, games, messaging, and much more. […]

This article was originally published in the January 2016 edition of the Marketing GPS Newsletter. I graduated from Liberty University with a B.S. in Business Management Information Systems in 2013. While my degree program did, in large part, prepare me for my current position at NSI Partners, in other ways, it did not. My job […]

This article originally appeared in the October 2015 edition of the Marketing GPS Newsletter. Not long ago – in geological terms, at least – businesses generated and nurtured sales leads differently. Before the Internet, and eBay, Americans in a buying mood could order and then peruse the latest Montgomery Ward catalog. They’d then purchase […]