To say that Google Analytics is a powerful tool is an understatement. Google has created a product that is not only powerful, accurate, and easy to use, it’s also free. As data analysts, we find data fun. It is interesting to open up a client’s Google Analytics data sets and see the trends that their […]

This article was originally published in the January 2016 edition of the Marketing GPS Newsletter. I graduated from Liberty University with a B.S. in Business Management Information Systems in 2013. While my degree program did, in large part, prepare me for my current position at NSI Partners, in other ways, it did not. My job […]

This article originally appeared in the October 2015 edition of the Marketing GPS Newsletter. Not long ago – in geological terms, at least – businesses generated and nurtured sales leads differently. Before the Internet, Amazon.com and eBay, Americans in a buying mood could order and then peruse the latest Montgomery Ward catalog. They’d then purchase […]

This article originally appeared in the March 2015 edition of the Marketing GPS Newsletter. Recently I met with a client to discuss his website’s progress from the previous month. As we reviewed his monthly report (which included text, statistics and charts), he suddenly stopped and asked if, in future reports, I would modify one chart […]

Sunday, March 15 12:30PM – 1:30PM Hyatt Regency Austin How do you build a community-driven culture, brand and product? At Pinterest some of our earliest users send love letters, everything from art that hangs in the office to baked goods.According to the American Customer Satisfaction Index, Pinterest is one of the most beloved tech brands […]

Sunday, March 1511:00AM – 12:00PM Hyatt Regency Austin The way companies interact with customers has changed forever. In this new world of extraordinary information access, customers are empowered to direct their own purchasing journeys. And they are forming opinions, drawing conclusions and influencing others well before they are interacting with brands. So the seminal question […]

#SXSW presentation by Tomás Puig and Paul Dery THE LANDSCAPE Picked SaaS Model for Exercise (see slides from David Skok) For the importance of marketing, consider that: LTV [lifetime value] 3x> CAC [customer acquisition cost] Months to recover CAC < 12 mo’s Acquiring customers is expensive, difficult and vital, so avg life of CMO: 18 […]

Guy: every post should inform, assist or entertain If your post passes the “re-share test” (where it’s good enough to be reposted by others who are willing to risk their reputations on it), your post will be very successful Guy: Follow the NPR model (earns the right to run a pledge drive even though no […]

This article originally appeared in the November 2013 edition of the Marketing GPS Newsletter. It’s no secret that search-engine rankings are in a constant state of change. There are competitive reasons for this, of course – Google and Bing each want to be known as the provider of the most relevant, helpful search results. There’s […]

This article originally appeared in the November 2011 edition of the Marketing GPS Newsletter. Back from several conferences in Nashville, Richmond and Washington, D.C., I can confirm that apps are the latest in marketing developments. I wrote about their emergence in the Fortune-500 environment a year ago (October 2010 Marketing GPS), but now they’ve begun to […]