In last month’s post, we looked at the nature of bots as we lead up to this month’s June 21st Marketing GPS Workshop on Bot Marketing: How to Deploy a Bot to Generate Leads. Sign up for this unique, one-hour webinar experience to get a competitive edge as bots transform the economy while benefitting the […]

Even if you don’t realize it, you’re familiar with bots – automated computer programs that perform specific tasks. A good example is one of the “skills” on Amazon’s Alexa platform (available on Amazon Echo and now on Kindle Fire) that a colleague recently discovered. When she gets frustrated enough to blurt out “Alexa! Where’s my […]

Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed how Relationship Marketing has supplanted Product Marketing. As Relationship Marketing tools (which include email, social media and search) increasingly refine and segment markets, the reach and consensus made possible by recommendations like […]

Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter. “This is the most important article you will ever read. The information in it has saved countless lives, including my own. Because of it, I now read everything Thomas McClintock writes.” Dr. […]

This article was originally appeared in the October 2012 edition of the Marketing GPS Newsletter. Getting stuck on the runway in a broken plane with no Net access isn’t how I wanted to end a recent business trip. While the pilot and ground crew spent hours trying to decide how to handle the situation (find […]

This article was originally appeared in the August 2012 edition of the Marketing GPS Newsletter. I just returned from a teacher’s convention in Nashville: a gathering of 7,000 Seventh-Day Adventist teachers and administrators representing thousands of schools. (The SDA, I learned, operate the world’s second-largest Christian school system, second only to the Roman Catholic system). […]

You can have the most perfectly search engine-optimized website in the world, but what do people see when they get to your site? Sure, you need to optimize your site with keywords and phrases so prospective customers can find you. But once they do, if they don’t find what they’re looking for, they’ll quickly move […]

You’re a business owner, and you’ve started using Facebook, Twitter and other social media. You are using social media, aren’t you? As of June 1, 2012, more than 950 million people worldwide were on Facebook, and Twitter had 500 million active users, about 140 million of them in the United States. But before you make […]

NSI ships through UPS often and usually doesn’t have a problem. But when last week’s critical hard-drive shipment was delayed three days due to a storm, it cost some money and, worse, caused some frustration. On the money side, we had a computer down, and technical services standing by, awaiting the shipment. The website and two calls to UPS […]

I’m right now at UBM’s Everything Channel Virtual Show on Data Security , while sitting at my desk. It’s very impressive with an exhibit hall, networking lounge and well done presentations. I wish I could spend more time with it, but I have a client onsite that’s going to cut my participation down. However, in […]