Just got back from the Annual Conference of the American Society of Association Executives (ASAE) in Detroit — it was great, and here’s one small example. I was on the Q&A line after hearing Ford Motor Company Futurist Sheryl Connelly discuss “How to Think Like a Futurist” when Sam Horn of the Intrigue Agency, queuing […]

This article originally appeared in the June 2015 edition of the Marketing GPS Newsletter. In this issue, we’ll complete our look at what we learned while attending the South by Southwest Interactive Conference. You’ll recall from the previous issue that we’d made the trip to Austin while researching topics for our Sixth Annual Marketing GPS […]

Google Analytics, with its tremendous ability to set up a visual sales funnel according to predetermined goals and very granular data segmentation, has earned its reputation as a very powerful, but often underutilized tool. NSI gets to help a lot of organizations of all sizes fix this, but we often don’t get such a picture-perfect […]

Just back from South by Southwest (SXSW) Interactive where I attended a lot of great sessions on marketing, but one that keeps coming back up in various debriefs was actually about business growth and an unusual approach by Matt Ehrlichman, CEO and Founder of Porch. He wrote: “Conventional wisdom says that to build a successful […]

Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed how Relationship Marketing has supplanted Product Marketing. As Relationship Marketing tools (which include email, social media and search) increasingly refine and segment markets, the reach and consensus made possible by recommendations like […]

Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter. “This is the most important article you will ever read. The information in it has saved countless lives, including my own. Because of it, I now read everything Thomas McClintock writes.” Dr. […]

This article originally appeared in the April 2013 edition of the Marketing GPS Newsletter. The importance of video to online marketing success has been growing for several years. In 2013, marketing efforts will depend more on video than any year previously. According to Jim Parker, President of Digitell, Inc., it’s bigger than we may think. He […]

This article originally appeared in the January 2013 edition of the Marketing GPS Newsletter. The American Society of Association Executives (ASAE)’s Annual Technology Conference in Washington, DC last month highlighted three emerging marketing trends for 2013. Social: According to keynote speaker Brian Solis, author of The End of Business as Usual, leveraging “the Connected Generation” (or […]

This article was originally appeared in the October 2012 edition of the Marketing GPS Newsletter. Getting stuck on the runway in a broken plane with no Net access isn’t how I wanted to end a recent business trip. While the pilot and ground crew spent hours trying to decide how to handle the situation (find […]

This article was originally appeared in the August 2012 edition of the Marketing GPS Newsletter. I just returned from a teacher’s convention in Nashville: a gathering of 7,000 Seventh-Day Adventist teachers and administrators representing thousands of schools. (The SDA, I learned, operate the world’s second-largest Christian school system, second only to the Roman Catholic system). […]