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Monitoring company, brand and product is no longer a luxury but a necessity.

As Twitter and other social networking sites become increasingly popular, rumor management--now being recast as "reputation management"--grows ever more vital. A consumer’s opinion…
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Sponsorships Transform Giving, So Donation Software Evolves

Just back from an onsite about emerging trends in giving software. Here's the evolution: years ago you gave to your church; the money…
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How to Write Persuasive Calls to Action

So you've launched a new website, or maybe you are looking at your current site and are wondering how you can improve it.…
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