Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed how Relationship Marketing has supplanted Product Marketing. As Relationship Marketing tools (which include email, social media and search) increasingly refine and segment markets, the reach and consensus made possible by recommendations like […]

Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter. “This is the most important article you will ever read. The information in it has saved countless lives, including my own. Because of it, I now read everything Thomas McClintock writes.” Dr. […]