Category Archives: Content Marketing

Content Disruption and The Future of Content

  Kiki L'Italien and Scott Oser illustrate content disruption. The following are notes from a presentation given by Kiki…
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Do You Need a Social Media Manager?

In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of…
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The Benefits of Repurposing Old Content

The benefits of repurposing old content are numerous, and that’s why most of the professionals do it. In the end, the act can…
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Why Offline Marketing Is Important for Complementing Online Strategies

If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online…
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LinkedIn & High-Tech/High-Touch Relationship Building for Huge Success

Christian Leadership Alliance Glen Eyrie Castle Colorado Springs January 10, 2017   a. Creating a robust LinkedIn profile which accurately reflects your credentials…
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Why Every Local Business Should Focus On Content Marketing

When it comes to content marketing, around 28 percent of companies still have not prioritized putting out more engaging content. Considering what we…
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Marketing Lessons From 2016

Creating a successful business takes an immense amount of work and dedication. Even hard work, though, is no guarantee of success. This is…
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Three Secrets to Creating Engaging Content

Creating content as a marketing tactic has seen a huge spike in popularity over the past few years. In fact, over 75 percent…
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Four Ways To Write Better Website Content

This article originally appeared in the December 2016 issue of the Marketing GPS Newsletter, and was contributed by guest author Bonnie Simon. When…
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Three Problems with Your Content Marketing

If you have spent time developing a strong social media following, it’s quite common to assume that your content will get plenty of…
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