Category Archives: Customer Service

Customer Service Tips for Social Media

Consumers are participating with brands via social media more than ever. Unfortunately, if they see terrible customer service on your page, they may…
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Three Ways Businesses Can Turn Their Clients Into Marketing Tools

If you’re not using email marketing, now is the ideal time to begin. To effectively accomplish this, it is of utmost importance that…
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Returning to Two of Marketing’s Oldest and Greatest Inventions: Testimonials and Referrals

Part II: How Now? This article originally appeared in the October 2014 edition of the Marketing GPS Newsletter. In Part One, I discussed…
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The Crowd-pleasing Return of Testimonials and Referrals

Part I: Why Now, and Why Marketers Must Care This article originally appeared in the September 2014 edition of the Marketing GPS Newsletter.…
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Online Reputation Management for the Rest of Us

This article originally appeared in the May 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest authors Jeanne Davant…
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Why was the Broadmoor Hotel Laundry Room a Great Place to End the ASAE “Great Ideas” Conference?

Well it's actually a laundry building at Colorado Springs' Broadmoor resort. The facility is a multi-million dollar operation that pays for itself with…
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Using “Social Media” for Computer Purchase Decisions

So...it was time for a laptop upgrade.  I had a lot of requirements this time around.  I wanted a desktop replacement on a…
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Customer Justice versus Early Termination Fees

While one of our vendors (hint: telecommunications) wants to charge an Early Termination Fee for service that malfunctioned for five straight weeks until we…
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I got a quick and valuable lesson yesterday in the power of Twitter’s real-time universe. Just a few minutes after last being on…
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