Category Archives: Email Marketing

Make the Most of Email Marketing

Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be.…
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LinkedIn & High-Tech/High-Touch Relationship Building for Huge Success

Christian Leadership Alliance Glen Eyrie Castle Colorado Springs January 10, 2017   a. Creating a robust LinkedIn profile which accurately reflects your credentials…
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Increasing Engagement on Email Marketing Campaigns

While social media may have taken over the digital panorama, email is still a very powerful marketing tool. In fact, some research has…
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Building a Brand Through Email Marketing

Target Certain Shoppers by Highlighting Attributes and Deliver the Brand Inside the Email When sending out emails, most local companies just want to…
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How Local Companies Can Build a Brand with Email Marketing

All of the great marketing in the world cannot make up for shoddy branding. Luckily, local businesses can use their current email marketing…
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Use Video To Enhance Your Email Marketing Campaigns

Videos are the next best thing to being there in person. You can inform and entertain while being respectful of your audience’s time. They…
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How Effective is Email Clickbait?

According to a recent study by Hubspot, Email marketing is a very effective way for brands to interact and engage in conversation with…
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Maintaining and Growing Mailing Lists

Email is the original method of online communication, predating social networks and the subsequent social media craze by decades. Yet with the unreliability…
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Downloaded Xobni, a Very Promising Outlook Plugin

(Photo credit: Xobni)

Thanks to Jeff Price at BOC International, who sent me a LinkedIn connection invitation via a…
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Am I a Spammer? Take Action to Protect Your Online Reputation

Some email marketers might be surprised to find that their actions (or inactions) might get them classified as spammers. Vigilance and perseverance can…
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