Sunday, March 15 12:30PM – 1:30PM Hyatt Regency Austin How do you build a community-driven culture, brand and product? At Pinterest some of our earliest users send love letters, everything from art that hangs in the office to baked goods.According to the American Customer Satisfaction Index, Pinterest is one of the most beloved tech brands […]

Sunday, March 1511:00AM – 12:00PM Hyatt Regency Austin The way companies interact with customers has changed forever. In this new world of extraordinary information access, customers are empowered to direct their own purchasing journeys. And they are forming opinions, drawing conclusions and influencing others well before they are interacting with brands. So the seminal question […]

#SXSW presentation by Tomás Puig and Paul Dery THE LANDSCAPE Picked SaaS Model for Exercise (see slides from David Skok) For the importance of marketing, consider that: LTV [lifetime value] 3x> CAC [customer acquisition cost] Months to recover CAC < 12 mo’s Acquiring customers is expensive, difficult and vital, so avg life of CMO: 18 […]

Guy: every post should inform, assist or entertain If your post passes the “re-share test” (where it’s good enough to be reposted by others who are willing to risk their reputations on it), your post will be very successful Guy: Follow the NPR model (earns the right to run a pledge drive even though no […]

Were you confused about the difference between your listings on Google+ and Google Places? No more! The latest iteration of Google’s local business offerings, Google My Business, seeks to end your confusion. Google My Business brings all Google business listings together, better integrates them with Google+, and provides one platform from which to manage your […]

In this month’s NSI Newsletter, I take up the issue of the ever-changing landscape of mobile devices and offer up some of the most recent stats. I’m less interested, however, in the Apple versus Android debate, or the native app versus web app discussion. What intrigues me – and what will be increasingly important to […]

Our November newsletter is now up!  This month Matthew Frye looks at the next big development in social media – employing social platforms internally to connect disparate teams or geographically dispersed working groups. Matthew takes us on a tour of several organizations already successfully employing internal social platforms, whether custom platforms (such as IBM’s “Beehive”) […]

We’ve all heard it: design by committee is an unmitigated disaster. Google the phrase “design by committee” and you’ll get plenty of hits, cartoons, and – courtesy of Wiktionary – the famous quote that “a camel is a horse designed by a committee.” So if design by committee is such a disaster, who in their […]

You can have the most perfectly search engine-optimized website in the world, but what do people see when they get to your site? Sure, you need to optimize your site with keywords and phrases so prospective customers can find you. But once they do, if they don’t find what they’re looking for, they’ll quickly move […]

You’re a business owner, and you’ve started using Facebook, Twitter and other social media. You are using social media, aren’t you? As of June 1, 2012, more than 950 million people worldwide were on Facebook, and Twitter had 500 million active users, about 140 million of them in the United States. But before you make […]