Category Archives: Marketing GPS Newsletter

Philanthropy Goes Direct, Part II

In our last installment, we discussed our client’s successful GoFundMe campaign as one example of the rise of crowdfunding which connects causes directly…
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Philanthropy Goes Direct

We recently ran a successful GoFundMe campaign on behalf of a client whose sole company truck, loaded with inventory, had suddenly gotten smashed…
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4 Social Media Marketing Excuses

  This article originally appeared in the October 2016 edition of the Marketing GPS Newsletter. In 2006, Tom McClintock and I began advising…
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Snapchat Is Easier Than Facebook, Part II

This article originally appeared in the September 2016 edition of the Marketing GPS Newsletter. In Part I, we looked at the reasons behind…
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Snapchat Is Easier Than Facebook, Part I

This article originally appeared in the August 2016 edition of the Marketing GPS Newsletter. My radio guest Friday on the Marketing GPS Challenge…
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Striking Gold at the 7th Annual Marketing GPS Workshop

This article originally appeared in the July 2016 edition of the Marketing GPS Newsletter. The 7th Annual Marketing GPS Workshop was held on…
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Mining for Gold in Facebook Ad Data

This article originally appeared in the June 2016 edition of the Marketing GPS Newsletter, and was contributed by guest writer Jeanne Davant. You’ve…
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Social Media Marketing Trends To Watch For In 2016

This article originally appeared in the May 2016 edition of the Marketing GPS Newsletter. Social media marketing may have seemed like a novel…
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Internet Yellow Pages: Five Years After Their Predicted Demise, Part Two

This article originally appeared in the April 2016 edition of the Marketing GPS Newsletter. In Part One, we took a look at the…
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Internet Yellow Pages: Five Years After Their Predicted Demise, Part One

This article originally appeared in the March 2016 edition of the Marketing GPS Newsletter. Remember when we used to keep several versions of…
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