KiKi L’Italien Amplified Growth CSAE Annual Conference Crested Butte, CO June 27, 2017 According to KiKi (@kikilitalien), FOMO Marketing applies to any messaging–not just social messaging–including educational events and product launches. It starts with micro-influencers, who each have relevance, resonance (meaning their words promote action and raise the bar for the community) and reach. Identify […]

Adrienne Segundo (@adriennesegundo), IOM Limitless Association Resource CSAE Annual Conference Crested Butte, CO June 26, 2017 Panelists: Kiki L’Italien, Amplified Growth, Scott Oser, Scott Oser Associates; Lowell Aplebaum, Next Connextion; Bennett Napier, CAE, Partners in Association Management; Thad Lurie, CAE, CIP, MSEd VP Operations and Chief Information Officer, EDUCAUSE This invigorating panel will guide you […]

In last month’s post, we looked at the nature of bots as we lead up to this month’s June 21st Marketing GPS Workshop on Bot Marketing: How to Deploy a Bot to Generate Leads. Sign up for this unique, one-hour webinar experience to get a competitive edge as bots transform the economy while benefitting the […]

Even if you don’t realize it, you’re familiar with bots – automated computer programs that perform specific tasks. A good example is one of the “skills” on Amazon’s Alexa platform (available on Amazon Echo and now on Kindle Fire) that a colleague recently discovered. When she gets frustrated enough to blurt out “Alexa! Where’s my […]

Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of them. There are a variety of local marketing benefits out there, but budding entrepreneurs may […]

This article originally appeared in the November 2016 edition of the Marketing GPS Newsletter. You’ve seen them before – the large groups of people standing in public, waving their phones in the air, all seemingly focused on something they can only see through the “lens” of their smartphone’s screen. These people are capturing “pocket monsters” […]

This article originally appeared in the July 2016 edition of the Marketing GPS Newsletter. The 7th Annual Marketing GPS Workshop was held on June 8th, 2016 with a stellar turnout. The topic was “Mining for Gold in Facebook Ad Data,” and the responses we received clearly told us we’d struck the mother lode. Tom McClintock, […]

This article originally appeared in the June 2016 edition of the Marketing GPS Newsletter, and was contributed by guest writer Jeanne Davant. You’ve created a page for your business on Facebook, and you’re posting regularly to interact with your fans. That’s good, but if you’ve been relying on your Facebook posts alone to reach potential […]

This article originally appeared in the April 2016 edition of the Marketing GPS Newsletter. In Part One, we took a look at the evolution of directories, and in this issue we’ll give you our predictions for how you will be able to use Internet Yellow Pages (IYPs)–and not use them–in the near future. We’ll look […]

This article originally appeared in the March 2016 edition of the Marketing GPS Newsletter. Remember when we used to keep several versions of the Yellow Pages in every home and business? For those too young to remember, these were indispensable directories containing phone numbers and addresses of businesses in the city. The data was derived […]