SEO Rules are Constantly Transforming SEO has been around longer than most digital marketing forms, so it only makes sense that local business owners would think they could learn the secrets of the pros. Unfortunately, this mistake is made far too often. Google and other search engines continuously change their search algorithms in an effort […]

This article was originally published in the January 2016 edition of the Marketing GPS Newsletter. I graduated from Liberty University with a B.S. in Business Management Information Systems in 2013. While my degree program did, in large part, prepare me for my current position at NSI Partners, in other ways, it did not. My job […]

This article originally appeared in the December 2014 edition of the Marketing GPS Newsletter. Recently a client who closely follows online marketing emailed a link to me. The linked article asked, “Is the Matt Cutts Era Over?” The Matt Cutts in question is Google’s anti-spam czar, who until recently has served as the public face […]

This article originally appeared in the November 2013 edition of the Marketing GPS Newsletter. It’s no secret that search-engine rankings are in a constant state of change. There are competitive reasons for this, of course – Google and Bing each want to be known as the provider of the most relevant, helpful search results. There’s […]

This article originally appeared in the October 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest author Lisa Santora. Google’s recent “Hummingbird” update is, reportedly, the search engine’s biggest algorithm change since its inception 15 years ago. As the SEO industry is debating the significance of the new algorithm, we want […]

This article originally appeared in the June 2013 edition of the Marketing GPS Newsletter. I’m not afraid to say it: writing about Google’s continuing search-algorithm updates is tiresome. It’s important to help keep you updated, however. That’s because the search-algorithm changes Google started rolling out in early 2012 have radically transformed SEO (search-engine optimization). Andaccording […]

This article originally appeared in the May 2012 edition of the Marketing GPS Newsletter. Fads come and go in search-engine optimization (SEO), as webmasters seek to ride the waves of Google’s changing search algorithm. Gimmicks may work for a while, but sooner or later Google makes another tweak (or several tweaks, as it’s done so […]

This article originally appeared in the February 2012 edition of the Marketing GPS Newsletter. As you’re well aware, online marketing is changing rapidly. Google, Facebook, smart phones and more are changing the way everyone uses the Web. Each week brings some important announcement of a real or potential shift in platforms or tools that marketers need […]