KiKi L’Italien Amplified Growth CSAE Annual Conference Crested Butte, CO June 27, 2017 According to KiKi (@kikilitalien), FOMO Marketing applies to any messaging–not just social messaging–including educational events and product launches. It starts with micro-influencers, who each have relevance, resonance (meaning their words promote action and raise the bar for the community) and reach. Identify […]

Facebook has long been the king of the hill when it comes to social media. Businesses recognize this, and this has led many to increase their focus on the social platform. This can be seen by the fact that, between 2014 and 2015, businesses increased Facebook ad spending by 122 percent. This shows just how […]

Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015. […]

This article originally appeared in the June 2016 edition of the Marketing GPS Newsletter, and was contributed by guest writer Jeanne Davant. You’ve created a page for your business on Facebook, and you’re posting regularly to interact with your fans. That’s good, but if you’ve been relying on your Facebook posts alone to reach potential […]

This article originally appeared in the May 2016 edition of the Marketing GPS Newsletter. Social media marketing may have seemed like a novel idea only a decade ago, but with over 1.44 billion active users on Facebook, 316 million on Twitter and 400 million on Instagram, it’s obvious that social media is a necessity for […]

This article originally appeared in the February 2016 edition of the Marketing GPS Newsletter. Introduction In 2004, Facebook was born on the World Wide Web, and in the nearly twelve years since it came into existence, it has become a powerful platform for a myriad of things, including news, video, games, messaging, and much more. […]

This article originally appeared in the April 2015 edition of the Marketing GPS Newsletter. When Facebook purchased Instagram in 2012 for $1 billion, it was considered a risky investment. However, three years later, Instagram has an estimated value of $35 billion, making the purchase a valuable move for Mark Zuckerberg. With over 300 million users […]

Facebook and LinkedIn This article originally appeared in the March 2014 edition of the Marketing GPS Newsletter. This article was contributed by guest author Jeanne Davant. Last month we discussed new features of Twitter and Pinterest that help you keep in touch with customers, attract new prospects and get your brand noticed. This month, we’re highlighting […]

This article originally appeared in the February 2013 edition of the Marketing GPS Newsletter. This article was contributed by guest author Lisa Santora. Hundreds of articles have been written about how to measure the return-on-investment (ROI) of social-media campaigns, reflecting the importance of tracking valuable marketing dollars. Some larger brands have set up “command centers” […]

This article originally appeared in the September 2012 edition of the Marketing GPS Newsletter. What is the fastest growing social media site? If you said Facebook or Twitter, think again. Pinterest, the social network that functions as an online bulletin board, is growing at the astonishing rate of 400% a month. Launched in 2010, it vaulted […]