Category Archives: Social Media

LinkedIn & High-Tech/High-Touch Relationship Building for Huge Success

Christian Leadership Alliance Glen Eyrie Castle Colorado Springs January 10, 2017   a. Creating a robust LinkedIn profile which accurately reflects your credentials…
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Understanding Facebook Contests

Many company owners simply say “like and share” for an entry method, but remember that Facebook frowns upon contests like this. The social…
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Social media concept

Three Social Media Marketing Myths

There is no doubt that social media marketing can do great things for a company. All of these advantages, though, can be quickly…
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Legal Considerations of Social Media

Social media is an exciting place, but it holds many of the same pitfalls as the offline world. Make sure you avert any…
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The Marketing Power of Pinterest

Most local business owners have recognized that social media marketing is an essential aspect to a promotional strategy. Unfortunately, many of these budding…
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What Facebook Changes Could Mean for Marketers

As of last count, there were over 40 million small businesses utilizing an exclusive Facebook page. The main point of these pages is…
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4 Social Media Marketing Excuses

  This article originally appeared in the October 2016 edition of the Marketing GPS Newsletter. In 2006, Tom McClintock and I began advising…
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Snapchat Is Easier Than Facebook, Part II

This article originally appeared in the September 2016 edition of the Marketing GPS Newsletter. In Part I, we looked at the reasons behind…
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Snapchat Is Easier Than Facebook, Part I

This article originally appeared in the August 2016 edition of the Marketing GPS Newsletter. My radio guest Friday on the Marketing GPS Challenge…
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Have You Done Your Social Media Audit?

A social media presence is perhaps the most important element of any business in today’s hyper-competitive environment. Whether you are a beginner or…
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