Category Archives: Social Networking

How to Successfully Integrate Online and Offline Marketing

If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research…
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How Local Businesses Should Prepare to Market at Events

Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional…
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LinkedIn & High-Tech/High-Touch Relationship Building for Huge Success

Christian Leadership Alliance Glen Eyrie Castle Colorado Springs January 10, 2017   a. Creating a robust LinkedIn profile which accurately reflects your credentials…
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Social Marketing Trends for 2017

Social marketing and social media marketing, although sometimes used interchangeably, are two separate strategies. Instead of exclusively using sites like Facebook to get…
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Market Like a Pokemon

This article originally appeared in the November 2016 edition of the Marketing GPS Newsletter. You’ve seen them before – the large groups of…
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Ways Businesses Can Grow Their Brand with Instagram

Get Creative with Images At its heart, Instagram is a social media site dedicated to images. While you might get some interaction by…
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How Local Businesses Can Market on Twitter

It may sound strange to use a Facebook feature to market with Twitter, but it does make sense. Small business owners can now…
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7 Things You Should Do On LinkedIn

LinkedIn isn't just for job seekers -- it can also be a wonderful source of leads and professional contacts for your business, if…
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What’s New – and Tried & True – In Social Media: Part One

Twitter and Pinterest This article originally appeared in the February 2014 edition of the Marketing GPS Newsletter. This article was contributed by guest…
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Vine Videos: The Power of Brevity

This article originally appeared in the August 2013 edition of the Marketing GPS Newsletter. By now you’ve probably heard about – and perhaps are…
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