Dear Diary: Today I created a blog post and I Tweeted four times. No one commented or retweeted me. I felt alone, especially when I went to my company Facebook page, and saw that my PTAT score is -42. How is that even possible? Only our Google+ is hopping.. Does that sound like a page out of your own content plan? Its time for a reset. At this session, Ann Handley helps you remake your content marketing strategy and plan. Shell show you what the best-in-class marketers are doing to create content that makes their boss love them. And, shell share her own formula for innovative content, and show you how it can apply to you. Youll learn how to:
Create content that matters to your company Use the cant-miss formula for developing innovative content (no actual math skills required) Organize your team to generate consistently effective content Produce content that differentiates your brand Ann Handley is Chief Content
Officer of MarketingProfs and author of many books including her latestEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Marketing Profs Ann Handley kicked off @ASAEcenters Marketing,
Membership, and Communications Conference (#MMCcon) with a call for, not more content, but better content. Her brother searched diligently for a drink insulator, but wasnt sold until he read Freakers pitch that sounded more like a rallying cry, or an invitation to a party, than sales copy for a drink insulator.
When Ann called the company, she was told that when you sell a product thats offered for free at trade shows, your story is everything. Marketing Profs recently completed a survey that says more nonprofits are investing in content marketing than last year, even more will next year, and everyone is spending more money on it, but making it effective has remained a top challenge for the last five years.
With us awash in all of this content, and more coming, Anne presents some great tips and examples of how to do content marketing right.
First, she defines Content Marketing as meeting the following three criteria:
Finds interesting ways to say boring stuff, even Subscribe is upgraded to Boomshakalaka at Chubbies.
Is irresistibly useful – will they miss you if you stop emailing them? What will people thank you for?
Involves good writing (the steak) with marketing being its sizzle.
Answers this Marketing MadLib: Only we _____________ for those we want to reach.
Uses a voice thats better and more unique than just table stakes like honest, professional, reliable
The best marketing doesnt feel like marketing. A good test of whether your content marketing is consistently delivering is: if you covered up your logo could you still recognize something as coming from you?
Michael is responsible for client SEO work, reporting, FB ads, and web hosting. Prior to joining NSI Partners, Michael received his Bachelor of Science in Business Management Information Systems from Liberty University, and worked at the school’s Network Operations Center. Michael resides in Lynchburg, VA, with his wife, Megan. His hobbies include gaming, watching Atlanta Falcons football, and reading.
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About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.