Long-term media strategies have proven most effective, but there’s a few things you can do to improve your marketing right now. Following these tips will place you in front of your competitors quickly.
Include Television Advertisement to Facebook ‘About’ Section
Facebook recently began allowing business people to upload a video in their ‘About’ section. This is a perfect opportunity to place that 30-second television spot front and center. Even better is that the video can be rotated out at any time, and customers visiting a page for the first time will instantly see the video.
Feature On-Site or Event Discounts Via Check In
One of the amazing features of social media platforms like Facebook, Foursquare and Google is that they offer the opportunity to “check in.” This creates a way for you to use an offline marketing tactic, a discount, and make it reliant on social media. Whether it is at a special event or at the business location, offer consumers money off on the spot if they check in on social media.
Employ Hashtags Everywhere
Brands that use hashtags usually see a rise in engagement of 50 percent. Do not allow these hashtags be solely reliant on social media, though. Think up a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these will serve as hashtag reminders for people to use later.
As a local business owner, you should take advantage of every marketing tool at your disposal. With these tips, you can leverage your content easier and faster.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
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About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.