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As mentioned in this month’s newsletter, the Marketing GPS Workshop: How to Deploy Bots to Generate Leads is this coming Wednesday, June 21st at 12:30 ET/10:30MT, so our last-minute FAQ is below in case you need more information.

What’s a bot?

A software program that performs an automated task (like making a dinner reservation, adding an appointment to your calendar or fetching information). The technology that powers bots, artificial intelligence software, is improving dramatically, making them capable of performing complex tasks that you used to need a large staff to handle. Popular bots include Siri, Google Assistant and Alexa.

What if I can’t make it?

It’s recorded, and Tom McClintock would be happy to walk you through it.

Does anyone except developers and big tech companies even care about bots?

Absolutely! And here’s why you should care: The fast-paced evolution in digital and mobile services drive customers constantly to be expecting more. If they don’t get from you the level of customer service and convenience these trends train them to expect, they’ll look elsewhere for it. Bots are an economical way to provide customers with the convenience and care they are coming to expect. One of our speakers, Bill Bruce, Executive Director of the American College of Occupational and Environmental Medicine (ACOEM), will show you surprising reasons why even associations, for example, should already be working with these technologies.

What are the benefits of deploying bots?

Bots are simple, interactive, and user-friendly. They provide a plain-text or voice-interface that any of your customers can use, often from systems they are already on (like Facebook Messenger.) It can save customers the hassle of logging in to your system, and can help you keep service calls to a minimum or pre-qualify potential customers.

What, exactly, is the difference between a bot, intelligent assistant and an app?

Bots provide many of the same features of an intelligent assistant or an app, but provide additional benefits. For clients, bots provide a simple interface that most people find easier to use, making your customer service more personable. For you, bots provide the ability to be on multiple platforms without the additional programming needed to deploy apps to different environments.

Is using a chatbot for customer service really better than using apps, websites, Twitter, or phone support?

By using natural human language processing, bots provide an interface already familiar to your customers: the simple written or spoken word. Users don’t need to learn how to navigate yet another app or website. We aren’t saying bots will replace other platforms soon, but like so many other technologies, they are likely to progress rapidly from novelty to expected service, with many customers probably developing a preference for bots as they become more familiar with them.

What percentage of the proceeds of this fundraiser help the Ronald McDonald House Charities of Southern Colorado?

Fully 100% of the proceeds from this webinar will go to Ronald McDonald House Charities!

Join this unique webinar to learn:

  • How an army of bots (34,000 on Facebook Messenger alone) is being deployed
  • Bots’ coming disruption of the economy (if your job involves reading from a script, you may need a new one)
  • How bots are helping businesses and nonprofits small and large cut expenses and expand reach
  • The 6 steps for deploying your own bot a lot faster than you think!

Our speakers bring a unique perspective and have been pioneers in implementing bots in their businesses. Learn how you can take advantage of these new tools and beat your competitors to market.

If you want to streamline your business with one of the most important innovations in years – and that’s saying a lot – sign up now!




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About NSI Partners

A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.

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