Social media is an exciting place, but it holds many of the same pitfalls as the offline world. Make sure you avert any potential legal liability by following the below tips and knowing the laws where you live.
Bogus Online Advertising
Just because social media is a newer world doesn’t suggest the old rules have disappeared. Federal Trade Commission (FTC) regulations apply online as much as they do for television and radio ads. Make sure each promotion or advertising campaign you run is clearly explained. An FTC complaint can certainly affect your ability to do business.
Copyright and Trademark Issues
You likely are aware that you can’t use trademarked or copyrighted material in running your small business. Sadly, some company owners fail to realize that this includes social media as well. Just because you find the ideal image to use on your blog doesn’t indicate you are allowed to use it.
In actual fact, some photographers and artists use reverse search engines just to see if others have used their work without approval. If they find your website using it, they could opt to sue you. Stick to public domain sites when finding things to supplement your own content.
Social Media Prize draws
Social media contests can be a stressful area. Facebook and other sites have rules governing the contests, but they don’t often make a big deal when companies conduct one. You should be more anxious about state laws. If you hold a raffle where people pay for tickets, for example, you may need to have it authorized by the state. You can even get in trouble with a state’s attorney general if you are not clear about sweepstakes rules. Make sure you know the laws in your locality.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
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About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.