Low-Cost Mobile Marketing For Retailers

Stores are coming to us and saying “we want apps!” But should those apps all be customized native apps, or is the growing library of “legacy apps” –that’s an interesting term!” sufficient for growing numbers of these?

John Jantsch, The Duct-Tape Marketer, says to reexamine FourSquare http://bit.ly/nUCBvT, particularly by piggybacking on popular businesses in your area, collaborating with other Check-In locations all over town to create a referral web and taking advantage of FourSquare’s flash specials.

Meanwhile, according to News Backbone http://bit.ly/nKkahS, ShopKick, which has spent most of its first year recuiting national chains, is now beginning to court local merchants like coffee shops, but only in major markets: Austin and Dallas/Fort Worth, TX; Chicago, IL; Detroit, MI; Los Angeles and the San Francisco Bay Area, CA; New Orleans, LA; New York, NY; Seattle, WA; and Washington D.C.

Then there’s Yelp, Google Places, Facebook and even Groupon and AdzZoo’s just-launched Groupon competitor.

On the other end of the spectrum, there is customizing, or at least private-labeling, an existing app, using HTML5 or completely going native. Someone must have these options laid out in a flow chart. More research to be done, but I think in a year’s time, it will be pretty common to have an app (in some form with increasingly blurred lines across all these options) for many of your favorite stores.

(Image credit: Review Unit)

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About NSI Partners

A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.

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