Success in web marketing begins with good benchmarking.
A thorough audit of your online presence identifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing efforts in search, social media, email, and other channels. Our Online Visibility Profiles (OVPs) are designed to give you insight into where your business stands in the greater webscape and includes best practices to enhance your web footprint.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take.
It all begins here.
The information presented in our Online Visibility Profile sets a baseline from which we can begin to work with you to optimize your business' web presence.
Implement and grow.
The baselines set within an OVP form the basis of projects designed to remedy items deemed worthy of improvement during the auditing process.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.
Tell us about your project
Let us help you get your business online and grow it with passion
Get a professional analysis/audit of your online marketing and branding strategy tailored specifically to meet your needs.
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Owner, Pet Pantry
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Manager, Web Communications, American Chemistry Council
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Director, LuHi Summer Programs
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Owner, Breakroom Provisions
"I profiled NSI in my book "The New Small" because this marketing firm struck me as an innovative company willing and able to adapt ground-breaking technologies--and willing to let go of those that had served their purpose but would not elevate the company to the next level."
Author and Consultant
"NSI has created a monster! Now I look at everything through this new marketing lens and realize that a competitor's brochure or website -- what I once thought was great -- is terrible [at stating a value proposition or overcoming objections]!"
Former Admissions Director, Long Island Lutheran Day School at St. Paul's
"Always want to work with you guys. Love your newsletter. It has so many good ideas -- it's really cool!"
Manager, Web Communications, Lauriol Plaza
"I talked with [NSI], and it was fantastic....I'm already seeing the impact. It very helpful and very reasonable, too."