Many firms make the mistake of thinking marketing should come second to other company needs. They may do a handful of things here and there, but their advertising often falls to the back burner. This mistake is especially prevalent when it comes to video and social media marketing. Before 2017 begins, you must drop this mindset. Treating marketing as a non-essential will always be harmful.
Never Making Marketing a Priority
Many firms, especially local businesses, feel that they have bigger things to worry about than marketing. Sure, they might put a little time into it, but they often view marketing as a part-time job. This is particularly the case when it comes to social media and video marketing. In 2017, you must be aware that this thought is folly. If you are not going all in on your marketing systems, you are only hurting yourself.
Thinking Social Media Is No cost
Individuals can sign up for Facebook, Twitter and a variety of other social media platforms and never pay a dime. Businesses can do this as well, but they likely will end up thinking social media is a needless marketing tool.
Thanks to jumbled feeds, social media giants don’t prioritize business posts. Something has to be really engaging for it to pick up speed. Unfortunately, this does not always happen. With everyone receiving information overload, it will sometimes be required to spend a few dollars to extend your reach. Since you can target specific audiences, though, this isn’t always a bad idea.
Compromising Customers Over Prospects
You have likely had a cable provider offer a bargain, but when you called in, they said you were not eligible. Why? Because you already are a customer. It does not hurt to focus on bringing in new prospects, but this cannot be at the cost of upsetting current clients. Offer promotions to garner new customers, but make sure you pay attention to your loyal followers as well.
Marketing isn’t necessarily about doing what is right. It is also critical to avoid doing something wrong. The previous list is far from all-inclusive, but if you can keep clear of these mistakes, you will be a step ahead of many of your competitors in 2017.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
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About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.