If you have spent time developing a strong social media following, it’s quite common to assume that your content will get plenty of eyes on it. And if your content is trendy and shareable, you could fall even further into this belief. If truth be told, however, much more is needed. Paying attention to SEO is also essential. This will ensure more than just your present fans see it. If you put out amazing content that is also optimized, your page views can go through the roof.
Always Pitching the Product
One of the key slipups companies make with social media is continually promoting their product. Unfortunately, businesses make this very same mistake in their content marketing. It is okay to talk about the greatness of what you are selling from time to time, but it can’t be a nonstop activity. People are looking for true value when they read your content. They want to learn something, and if this isn’t what happens, the content will fail to appeal to them. Make useful content related to your industry and go easy on the direct promotion.
Failing to Consider Search Engine Marketing
If you have built up a strong and loyal social media following, you might think they are enough to get eyes on your content. This is particularly the case if you create great content that is shareable. In all seriousness, though, this simply is not enough. You need to focus on optimizing your content for yahoo and google also. After all, you’d like more than just your social media following to see the posts. By concentrating on optimization, you can increase direct traffic to every page on your site.
Failing to Optimize Content Marketing
Even though more businesses are utilizing content marketing, it does not mean they are prioritizing it. Nearly 30 percent of firms say they haven’t made creating more engaging content a top priority. Content marketing isn’t a part-time job. You must consistently put out great content, or your followers and potential customers will find it elsewhere.
Content marketing is not going to fade away like some trendy promotional tool. It is here for the future. And if you want your organization to have success, you will need to focus on making content a priority and giving people the value they demand.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.