A very important part of marketing your small business should be getting media coverage. This can prove to be extremely difficult at times. Fortunately, there have been tested and proven ways to get your brand out there. Here are three ways to get media attention for your business.
1. Get Acquainted with Reporters/Steal Current Fads
Twitter hashtags and trending topics on Facebook can get small social media pages in front of the masses. A small business should never blatantly hijack a news story that has nothing to do with them. If a substantial blizzard has just come through town and an entrepreneur owns a snow shoveling service, though, posting about the subject and using popular hashtags can be appropriate.
2. Be Active in Community Occasions
Local newscasts often times don�t go out looking to give attention to small or mid-size businesses. If a company happens to take part in the news that is already occurring, though, it only makes sense that they might get recognized. Attending events and being open for an interview is fantastic, but there are other methods to go about this as well.
One key method of getting involved in the news of the day is to sponsor an event or team that is essential to the area. Reporters are often pleased to speak with local business owners who are willing to spend to help their community. Want to get seen in the local news? Get involved with local events.
3. Reach Out to Localized Journalists
Many businesses hope they will just get lucky then drop into a popular news story. There is no need to wait to get noticed, though. Don’t be afraid to email local newsrooms and journalists to let them know if the business is involved in something newsworthy. The worst they can do is say no.
Advertising and marketing on local stations can be effective, but why bother if it is possible to get noticed for free? Take these pointers into account, and if something seems newsworthy, don’t simply sit around waiting for the media to take notice.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
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About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.