Social media marketing may have seemed like a novel idea only a decade ago, but with over 100 billion active accounts on Facebook, 320 million on Twitter and 100 million on Instagram, it’s obvious that social media is a necessity for local businesses. Unfortunately, algorithm changes can affect what works on these sites. If you can stay on top of these 2016 social media marketing trends, though, you’ll be able to crush your competition.
Harder Fights to Get Noticed
Research showed that organic reach on Facebook dropped from 16 percent in Feb. 2012 to 6.5 percent in March 2014. Sadly, this trend hasn’t slowed. Facebook constantly throttles organic reach in an effort to make local businesses purchase ads.
This means you’ll need to focus on creating amazing content that consumers will find both useful and interesting. Make sure this content is directly related to your industry, but other than that, all bets are off. With more small businesses getting on social media, it’s officially “every man for himself.”
Live Streaming Video Blowing Up
New social media platforms like Meerkat and Periscope have opened consumers’ eyes to the world of live streaming video from their favorite celebrities and companies. Because of this, it will quickly become a staple in the social media marketing world.
Don’t think you have to make up a live streaming session off the top of your head, though. Instead, spend some time figuring out an idea that will really attract your targeted demographic. Then, drop a few dollars advertising the upcoming stream.
Social Media Gets Privatized
You’ve likely seen some celebrities utilizing Snapchat with their fans, but many businesses, including Taco Bell and GrubHub, have also made the leap. Snapchat is a social media atmosphere that focuses more on private access than public availability. Its users feel a deeper connection because they’re part of an “exclusive” club.
As it turns out, consumers are doing this on other platforms as well. From LinkedIn to Facebook, users are joining private groups focused on their personal preferences. It’s your job to get out there, find these groups, join them, and start marketing like your business depends on it. Because in 2016, it very well might.
Social media is no longer the marketing wave of the future; it’s here now. A failure to stay on top of the trends in this area could be detrimental to your business, so make sure you know and utilize these 2016 marketing trends.
Mark is responsible for managing NSI Partners’ social media properties as well as providing support in client outreach and recruiting. Prior to joining NSI Partners, Mark received his Bachelor of Arts in English from the University of Colorado Colorado Springs.
Subscribe to our newsletter!
About NSI Partners
A digital marketing company with almost two decades of experience, NSI Partners helps clients achieve robust results in search marketing, social media, and other digital marketing spaces.